Paris Hilton’s Champagne In A Can: Rich Prosecco
By Paul Andrei
Move over Wine-In-A-Box, the princess of sophistication has come out with her own refreshing beverage, Rich Prosecco. This newly launched luxury, also known as champagne in a can, is Paris Hilton’s new endeavor which will debut in the U.S. next year. The ad campaign features the sexy socialite in gold paint and crawling through the Mojave Desert.
Who’s face is more perfect to represent a product soooooooooo upscale than Paris Hilton? Anyone, anyone? Though there may be a few, the heiress is the right choice to market such a classy
canned beverage. But let’s not forget, that the champagne in a can is nothing new in the beverage market. Director Francis Ford Coppola’s winery has been making champagne in a can for years naming the beverage after his daughter, Sofia. The Sofia Blanc de Blanc is made as a sparkling wine without all the marketing while the Rich Prosecco has Paris marketing it, since 
she is the prime example of trying to make something that should be “classy” easily accessible for the masses to consume. So who’s drink is gonna be more popular? I’m sure you are all eagerly waiting for a sip…
